Our Story
Bringing Chronobiology Research into the Modern Workplace
About Us
Our journey began in 2021 when Elaine and Renske met. United by a shared passion for helping people live more intentionally, we developed Intentional Life Design—a framework that honoured both purpose and life's natural rhythms. This personal quest for balance evolved into verða, where we now apply science-backed chronobiology to help people align their work with their energy cycles. What started as our own search for meaningful living has become our mission: creating workplaces where people feel and perform better, driving measurable improvements in retention, wellbeing, and business outcomes.
Meet Our Team
Elaine Fitzgerald McBarron | Co-founder & Director
With over two decades of expertise spanning Human Resources, Executive Coaching, and Training, Elaine brings a deep understanding of organisational dynamics to chronobiological solutions. She leads the development of verða's corporate training programmes, combining her extensive people management experience with cutting-edge circadian science to create transformative workplace interventions that resonate with both leadership teams and employees.
Renske Ensing | Co-founder & Director
Known as the Productivity Witch, Renske spearheads our technical innovation and app development. With 25+ years of experience in creating evidence-based solutions, she transforms complex chronobiological research into intuitive, user-friendly technologies. Her unique blend of technical expertise and deep understanding of productivity science drives verða's mission to make personalised circadian optimisation accessible to every workplace.
Mission & Vision
Mission Statement
We empower organisations and individuals to achieve peak performance and lasting wellbeing by applying the science of chronobiology and innovative technology. Through practical, evidence-based solutions, we help businesses reduce turnover and absenteeism while creating healthier, more productive workplaces.
Vision Statement
To lead a global shift where workplaces harness the power of biological rhythms, setting a new benchmark for employee wellbeing, performance, and organisational success.